About HopAgents

I’m Nadja, the founder of HopAgent – and now officially running my own company!

My background's over 15 years in the beverage, brewery, and restaurant industry. In recent years, I’ve been working especially in sales and marketing with both breweries and distributors. Along the way, I’ve learned that behind every great beer or drink there are passionate people - whether it’s the bartender mixing it, the person pouring the pint, or the brewer crafting it. These stories deserve to be shared.

HopAgents was born from this idea - and from a love for the beverage industry and its community. You might also know me from the Hoppyrescue channel, or maybe you’ve just seen me pouring brews somewhere in Finland.

For me, the most important things are long-term partnerships and growing together. Through HopAgents, I want to bring more visibility, growth, and memorable experiences to the Finnish craft beer scene - to use the power of social media to highlight these amazing stories - and to support breweries and importers in the moments where resources alone aren’t enough.

The first collaborations are already bubbling away, and I’m excited to share more about them soon. Even though I’d love to support everyone, I only have two hands (one for a pint) - which means I choose carefully where my time and energy go.

If you’re wondering what this woman is brewing up now, don’t hesitate to reach out -

maybe we’ll come up with something fun together!