New Collaboration from Sweden – Bryggverket & This Is How
- Mar 24
- 2 min read
This spring marks the start of a new collaboration, bringing two Swedish breweries to Finland: Bryggverket and This Is How, represented through ZINC Import.
These are not completely new names in the market, but the goal now is to bring more consistency, visibility and most importantly - make things easier and more practical for bars and restaurants.
Bryggverket
Based in Umeå, Bryggverket is known for its modern approach and well-balanced portfolio. Their range covers everything from easy-drinking lagers and pale ales to more hop-forward and expressive styles. The common thread is balance, drinkability and a clear direction - beers that work both on their own and as part of a well-built selection.
This Is How
This Is How brings a slightly different angle - more character, a bit more edge, and interesting flavour profiles. The beers fit well in venues that want to offer something a little different, while still keeping things accessible and easy to sell.
How will this work?
The idea is to keep things simple and structured:
Ordering cycle approximately every 2 months.
possibility to pre-order upcoming releases
flexible combined deliveries
occasional limited batches and seasonal products.
The goal is to keep the selection fresh and interesting- without creating unnecessary complexity or stock risk.
Experiences!
This is not just about adding products- it’s about creating movement around them.
From May onwards, I’ll be actively supporting with:
tastings
tap takeovers
events
The goal is simple: not just to list the beers- but to make them sell.
Interested?
If you’d like to see the upcoming selection, join the next order cycle, or plan a tasting:
Let’s build something that works for your venue- at the right time, in the right place.
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